Google has launched a competition to generate life-saving, apocalypse preventing, smile-raising ideas pioneered by the public at large . The winner - judged as the idea that will help the most people - will receive funding to transform the dream into reality. Open innovation competitions are nothing new, but who better than Google to unlock the power of grass-roots innovation and collective intelligence? Also an encouraging sign that consumer trend towards product/service ‘co-creation’ is being applied to CSR activity.