Archive for September, 2008
What is this thing called social marketing?
Social marketing represents many things to many different people - an academic discipline, a practical guide, a mindset, a philosophy, a vehicle for social change, a science, a philosophy, a religion! This post represents an ongrowing collection of social marketing definitions and descriptions from leading lights in our field as they grapple with the deceptively simple question, “what is social marketing?”
‘Social Marketing is a process that applies marketing principles and techniques to create, communicate, and deliver in order to influence target audience behaviours that benefit society as well as the target audience.’
Philip Kotler, Michael Rothschild and Nancy R. Lee, 2006 Read more
Jamie’s Ministry of Food - a social marketing recipe?
Heroic political action? Voyueristic telly trash? Ill-informed hypocrisy? Jamie Oliver at it again! Reading press reviews of Jamie Oliver’s new offering, Jamie’s Ministry of Food, you can feel the critics clamouring for a box to put it in - a list of ingredients to define it. One that isn’t close to hand, but captures its significance best for us is “Prime time social marketing case study”. Read more
No commentsMay Those Who Help The Most Win!
Google has launched a competition to generate life-saving, apocalypse preventing, smile-raising ideas pioneered by the public at large . The winner - judged as the idea that will help the most people - will receive funding to transform the dream into reality. Open innovation competitions are nothing new, but who better than Google to unlock the power of grass-roots innovation and collective intelligence? Also an encouraging sign that consumer trend towards product/service ‘co-creation’ is being applied to CSR activity.
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