http://www.considered.org.uk Mon, 09 Mar 2009 11:11:45 +0000 http://backend.userland.com/rss092 en Social marketing represents many things to many different people - an academic discipline, a practical guide, a mindset, a philosophy, a vehicle for social change, a science, a philosophy, a religion! This post represents an ongrowing collection of social marketing definitions and descriptions from leading lights in our field as ... http://www.considered.org.uk/?p=11 Suicide Alarmed by the fact that 'Young men who have been out of work for more than six months, are 40 times more likely to commit suicide than employed men of the same age', we decided to set ourselves the task of producing some adverts to represent this shocking statistic in ... http://www.considered.org.uk/?p=129 Fear appeals or 'shock tactics' have been a staple of social marketing programmes since before the discipline existed. Despite a wealth of research casting doubt on its effectiveness, the approach continues to prove popular amongst commissioners and practitioners. (Over just the last two months the The Hub has been called ... http://www.considered.org.uk/?p=88 Poverty represents something of a meta-issue for the social marketing community. So many of the issues that we tackle through our work can be reduce to consequences of poverty. Indeed, the all-pervasive nature of the problem and its nexus of consequences, renders most of our projects provisional, symptomatic treatments of ... http://www.considered.org.uk/?p=43 Craig Lefebvre's latest post in response to the World Social Marketing Conference in Brighton calls for the establishment of a global social marketing association, made possible by ever-converging viewpoints amongst practitioners around the world. Having just returned from the same conference, my observation on the unity of the social marketing community ... http://www.considered.org.uk/?p=28 Heroic political action? Voyueristic telly trash? Ill-informed hypocrisy? Jamie Oliver at it again! Reading press reviews of Jamie Oliver's new offering, Jamie's Ministry of Food, you can feel the critics clamouring for a box to put it in - a list of ingredients to define it. One that isn't close ... http://www.considered.org.uk/?p=62 Google has launched a competition to generate life-saving, apocalypse preventing, smile-raising ideas pioneered by the public at large . The winner - judged as the idea that will help the most people - will receive funding to transform the dream into reality. Open innovation competitions are nothing new, but who ... http://www.considered.org.uk/?p=9