Social marketing represents many things to many different people - an academic discipline, a practical guide, a mindset, a philosophy, a vehicle for social change, a science, a philosophy, a religion! This post represents an ongrowing collection of social marketing definitions and descriptions from leading lights in our field as they grapple with the deceptively simple question, “what is social marketing?”

‘Social Marketing is a process that applies marketing principles and techniques to create, communicate, and deliver in order to influence target audience behaviours that benefit society as well as the target audience.’
Philip Kotler, Michael Rothschild and Nancy R. Lee, 2006 Read more