Heroic political action? Voyueristic telly trash? Ill-informed hypocrisy? Jamie Oliver at it again! Reading press reviews of Jamie Oliver’s new offering, Jamie’s Ministry of Food, you can feel the critics clamouring for a box to put it in - a list of ingredients to define it. One that isn’t close to hand, but captures its significance best for us is “Prime time social marketing case study”. Read more

Google has launched a competition to generate life-saving, apocalypse preventing, smile-raising ideas pioneered by the public at large . The winner - judged as the idea that will help the most people - will receive funding to transform the dream into reality. Open innovation competitions are nothing new, but who better than Google to unlock the power of grass-roots innovation and collective intelligence? Also an encouraging sign that consumer trend towards product/service ‘co-creation’ is being applied to CSR activity.